Unfold the Lingo: A Foldwrap Glossary of Digital Advertising

Welcome to the Foldwrap Digital Advertising Glossary, your guide to understanding the key terms and concepts in the world of web advertising.

The digital advertising industry is renowned for its complex and ever-evolving terminology. With the rapid advancements in technology, the emergence of new platforms, and the constant refinement of best practices, the lexicon of this industry has grown exponentially.

Whether you're a seasoned advertising professional or just starting to explore the world of banner ads, navigating the lingo can be tricky. This glossary is here to help. Here, you'll find clear and concise definitions of key terms related to digital advertising, with a specific focus on banner ads and how they work. Understanding these terms will empower you to make informed decisions about your advertising campaigns and get the most out of Foldwrap banner and ad automation tools.

↔️ A/B Testing: Testing two different versions of an ad to see which one performs better.

🔌 Ad Network: A platform that connects advertisers with websites and apps to display ads.

🚢 Ad Serving: The process of delivering and tracking the display of digital advertisements on a website or platform.

🖼️ Banner Ad: A form of online advertising that embeds a graphic image or animation within a web page to attract traffic to a website. Foldwrap build to make easier to create animated banner ads. Explore best examples of banners in our curated gallery.

🛡️ Brand Safety: Ensuring that advertisements are placed on appropriate and relevant websites, avoiding association with potentially harmful or controversial content.

📣 Call to Action (CTA): A clear and concise instruction telling users what you want them to do after seeing your ad (e.g., "Shop Now," "Learn More").

📈 Conversion Rate: The percentage of users who take a desired action, such as making a purchase or signing up for a service, after seeing an advertisement.

🍪 Cookie: A small piece of data sent from a website and stored on the user's web browser. Cookies are used to track user activity on website and remember stateful information.

💰 CPM (Cost-Per-Mille): The cost of 1,000 impressions (views) of an ad, often used for display advertising pricing.

👉 CTR (Click-Through Rate): The percentage of people who see your ad and click on it.

👥 Demographics: Characteristics of your target audience, such as age, gender, location, and income.

🏪 DSP (Demand-Side Platform): A technology platform that allows advertisers to buy digital ad inventory from multiple sources through a single interface.

🌐 HTML5 Ads: Advanced form of digital ads that use HTML5 technology. These ads can be animated and interactive, engaging, and can be displayed across different platforms and devices. Foldwrap's banner generator can help you create and manage these ads, because HTML5 format is exactly what our tool delivers.

👀 Impressions: The number of times your ad is displayed.

🏠 Landing Page: The webpage users are directed to after clicking on your ad.

🤖 Programmatic: Using automation to buy and sell ad placements.

🏹 Programmatic Direct: A method of buying digital ad inventory directly from publishers through a programmatic platform, often with guaranteed placement and pricing.

💸 PPC (Pay Per Click): An advertising model where advertisers pay a fee each time their ad is clicked, typically used in search engine marketing and social media advertising.

🔄 Retargeting / Remarketing: The practice of showing ads to users who have previously interacted with a brand's website or ads, with the goal of re-engaging them.

🎥 Rich Media Ads: Interactive banner ads that include features like animation, audio, or video.

📱 Responsive Banners: Banners that automatically resize to fit the dimensions of the available ad space.

💹 ROI (Return on Investment): A measure used to evaluate the efficiency of an investment, including digital advertising campaigns. It calculates the return generated relative to the cost of the investment.

🏪 SSP (Supply-Side Platform): A technology platform that allows publishers to sell their digital ad inventory to multiple buyers through a single interface.

🎯 User Targeting: The process of identifying and reaching specific user segments based on factors like demographics, interests, behaviors, or location.

👁️ Viewable Impressions (VI): Impressions where at least 50% of the ad is visible on the screen for at least one second.