The platform-neutral HTML5 profile. Use it when the destination is unknown, when the platform is not in the catalogue, or when the ad server will wire its own click handling. It is the only Foldwrap profile that supports named click destinations on multiple elements.
Limits unverified — this page shows only what we can citeFoldwrap exports to General usage
Also known as generic, standard, IAB, IAB HTML5, plain HTML5, no platform.
Fields General usage does not publish, or that we have not yet read from a primary document, are left off this table rather than filled with a plausible number.
General usage clickTag code
This is the click declaration Foldwrap writes into an HTML5 export for General usage, with a placeholder destination. Copy it into your own creative if you are hand-building the banner.
General usage clickTag
var clickTag = "https://www.example.com/landing";
Why General usage rejects a banner
These are the rules Foldwrap checks a package against before it is delivered to General usage. Each is derived from the requirements above, so a constraint General usage does not state is not checked and is not listed.
errorNo entry HTMLAdd index.html at the ZIP root.
errorReferenced asset is not in the packageRe-export the creative so every referenced asset is bundled.
Foldwrap runs these checks on every package it exports for General usage, and names the creative and the constraint when one fails.
Frequently asked
What is the maximum file size for a General usage HTML5 banner?
General usage does not publish a file size cap for HTML5 packages that we have been able to source. Ask your account contact for the figure that applies to your placement rather than assuming an industry default.
How do I set the clickTag for General usage?
Declare clickTag in the creative. General usage replaces the value when the ad is trafficked, so exporting with an empty destination is normal and correct.
Can a General usage banner have more than one clickable link?
Yes. General usage supports multiple named click destinations, so individual elements in the banner can point at different pages.
