Foldwrap / Ad Animation Studio

Ad animation editor.
Your design. Your timing.

The headline needs room to breathe. The product should arrive first. The CTA disappears too soon. Fine-tune your banner’s motion with editable timing, presets, and keyframes — right in your browser.

Try the animation editor Create an account

For designers polishing motion for client and in-house campaigns.

Inside Foldwrap

Motion with a job to do

Give the message a sequence.
Give the viewer time to read.

A polished banner is more than an entrance effect. Decide what appears first, what stays visible, and where the motion settles. Then use the timeline to make that sequence happen.

An illustrative six-second sequence

01 / Reveal → 02 / Read → 03 / Act
Product
Reveal & stay
Headline
Enter & read
CTA
Hold the action
Example timing: product from 0s, headline from 1s, CTA from 3s; all stay until 6s. A motion plan, not an editor screenshot or a platform rule.

Control the order

Let the product establish the scene before the offer enters. Move individual elements on the timeline to change their start time.

Protect reading time

Separate movement from the moment the copy is still. Adjust entrance and exit timing so the offer and supporting text can be read.

Land on the action

Give the CTA a clear final moment. Preview the full sequence to check that competing motion has settled before the banner ends.

A first draft. As much control as you need.

Presets, custom timing, or keyframes?

Start with automatic animation. Refine individual elements where the brief calls for it. Different elements in the same ad can use different animation modes.

  1. Presets for the first pass

    Choose an animation preset to establish the feel of the ad. Automatic animation gives you editable motion to preview before you decide what needs more attention.

    Explore animation modes

  2. Custom timing for the right pace

    Move or resize an element’s timeline bar to adjust its timing. Fine-tune entrance and exit parameters in the Animate panel. Manual changes switch that element to custom animation.

    See the timeline controls

  3. Keyframes for a specific movement

    Convert an element to keyframes when it needs more than an entrance and exit. Adjust position, scale, opacity, or rotation at different points in time, and refine easing between them.

    Read the keyframe guide

From review note to finished motion

“Can we just change the timing?”

Small feedback should lead to a specific edit. Here is where to start with the notes that come back from review.

“The offer goes by too fast.”

Adjust the headline’s exit timing to keep it visible longer. Replay at normal speed and read the full message, including the small print.

“Everything moves at once.”

Stagger the product, headline, and CTA on their own timeline rows. Keep one clear focal point as each part of the message arrives.

“The product needs a softer landing.”

Refine its entrance parameters, or use keyframes and easing for a more specific movement. Leave the other elements on their existing animation.

“Keep that entrance. Change the exit.”

Use entrance-only or exit-only animation paste to reuse just the part you need. Preview the transition with the rest of the ad before finishing.

Copy motion / Keep the campaign in step

Get the motion right.
Bring it to the next size.

The CTA hold is approved. Now the leaderboard and skyscraper need the same timing. Copy motion from your finished size to matching layers in another, while keeping that size’s layout, text, and images in place.

Choose what to copy: element motion, element timing, and creative-level settings. The result stays editable, and you can undo the copy.

Explore Copy motion

One approved size → the next format

Copy. Check. Replay.

  1. Open the size you want to update and choose Copy motion from….
  2. Select the approved source size and the motion or timing settings to apply.
  3. Review the timeline’s matching results, then replay the target size.

Uncertain matches stay unchanged; locked layers are skipped. Check movement distances in the new format and adjust where needed.

Foldwrap revolutionized our digital marketing, boosting productivity significantly. Highly recommended for marketing and design teams seeking to streamline campaign launches
Alex Zonnenberg
Alex Zonnenberg
iChoosr

Try one real edit

Open a banner. Change its rhythm.

Play an editable example. Pick the headline, change when it enters, and replay the result. Then try holding the CTA longer. Use the same creative to explore HTML5, video, and GIF export.

Open live example

Before you open the timeline

Your ad animation questions, answered.

Do I need to know keyframes to animate an ad?

No. Start with an automatic animation preset, then adjust element timing. Keyframes are available when you need a particular movement or multiple changes within one element’s animation.

Can I edit the automatic animation?

Yes. Move or resize an element in the timeline, or adjust its animation parameters. That element switches to custom animation. You can also convert it to keyframes or use Reset animation to return it to preset-driven behavior.

How do I keep a headline or CTA visible longer?

Adjust the element’s timing in the timeline or Animate panel so it exits later. Preview the complete ad to check the readable hold, the final frame, and the total duration required for your placement.

What can I animate with keyframes?

You can animate position, scale, opacity, and rotation at multiple points in time. Drag keyframe markers to change timing and set easing between segments to refine the movement.

Can I reuse animation without copying the whole design?

Yes. Copy and paste animation between elements, including entrance-only, exit-only, and a mode that preserves the target timing. For another banner size, Copy motion from matches layers and copies the selected motion and timing settings. Inspect the matches and preview each result.

Is this an animation service or software I use myself?

Foldwrap is browser-based software for designers and creative teams. You edit and preview the animation yourself. The same editable creative can be exported as HTML5, video, or GIF; check the current plans for export access.

Another step in your workflow?

Ready for delivery?

Check dimensions, file weight, and click tracking against your placement’s requirements.

Read the delivery guide

The design is ready. Make the motion yours.

A clearer sequence.
A better final frame.

Turn the next round of feedback into timing you can see, edit, and replay.

Start creating in FoldwrapView plans