"The business model is what kills it for me."
Adobe Animate Alternative
Why is Foldwrap the best alternative to Adobe Animate?
Once Adobe Animate, the successor to Adobe Flash, was the standard tool for banner animation, but its solutions have become outdated and do not meet market requirements and modern technologies.
Adobe's pricing policy is extremely unfriendly to the user. Overall, Adobe is not known for agility and honesty, charging hidden fees from its users, for which Adobe was even sued by the US goverment.
Foldwrap offers a modern and user-friendly solution for developing online advertising, including many automations that will never appear in Adobe Animate.
Foldwrap & Adobe Animate Comparison
Foldwrap
Adobe Animate
Platform
App
Works in browser
Heavy application installed on Mac or PC
Speed
Fast
Very slow
Code output
Native HTML
Canvas + JavaScript
Cost
Affordable
Expensive with hidden fees
Automations
Animation
Automated in one click
Only manually
Batch processing
Yes
No
Ad networks ready
Integrated TTx adaptations
Only manually
Creative
Inline video support
Yes
No
CSS support
Yes
No
Image compression
Smart compression
Only manually
Ad previews
Yes
No
Hosted creatives
Yes
No
Customer reviews indicate that Adobe Animate is no longer effective or relevant
Adobe Animate not meant to banners at all
Adobe Animate is the successor to Adobe Flash, a technology from the early 2000s that gained popularity through cartoons on the web. After the sunset of Flash technology in mid 2010s, Adobe bolted export to canvas and renamed app to "Animate".
Technically, Adobe Animate generates the animation into an intricate Canvas object that is controlled via the JavaScript scripting language, which is not a native HTML banner, weighs a lot, retards and is often just cut out by ad blockers, the whole Canvas element.
Foldwrap, on the other hand, generates 100% native HTML code, which is intuitive even for humans, weighs less and does not slow down browsers, because the task of browsers is to display HTML code efficiently.
Compare the generated code yourself:
Instead, Foldwrap is built for ad makers.
From the very beginning, the founder's expertise was focused on banner advertising on the web. Foldwrap was built with the idea of creating animated ads in the first place.
Foldwrap is the only solution that automatically animates a banner storyboard with a single click and delivers a meaningful result that often don't even require manual adjustments. Plus many ad-related features such as built-in platform support, side-by-side presentation and more.
how Foldwrap automated banner animation works
The Foldwrap Figma plugin is very easy to use and a lifesaver for designers who don't want to learn Google Web Designer or Adobe Animate. I had already created my designs in Figma, so this was a great resource that allowed me to quickly convert them into HTML5 banner ads and add customizable animations.
Eric Van Buskirk
Freelance Designer
Conclusion
Foldwrap is better alternative to Adobe Animate to produce animated ads. Foldwrap provides a more effective and feature-rich solution, generates 100% native HTML5 animated banners in blink of an eye, and it's easier to use.
Get started with Foldwrap today and get help with onboarding or achieving specific results with our tools.