Text you can inspect
Editable text elements become HTML text with CSS typography. Outlined lettering and text inside an image remain artwork.
Inside the export
Deliver animated banners as native HTML and CSS, with JavaScript for motion. Text stays text. Layers stay inspectable. Your next revision has a starting point.
Native DOM rendering · GSAP animation · Platform-specific ZIP exports
<div class="text">Explore more</div>Layout. Type. Color.
Motion, on a timeline.
Open it. Play it. Read it.
A real 970 × 250 Foldwrap export. Play the creative, then look at the headline in its HTML and CSS. The browser renders the type directly.
<div class="text faxm">The last quiet places</div>
/* The last quiet places */
.faxm {
top: 52px; left: 19px;
width: 357px; height: 68px;
font-family: Instrument Serif;
font-size: 52px; font-weight: 400;
color: rgba(11,31,42,1);
white-space: pre-wrap;
}Editable text elements become HTML text with CSS typography. Outlined lettering and text inside an image remain artwork.
Position, size, font and color live in CSS. A developer can inspect a layer and adjust the exported markup when a handoff calls for it.
Make ongoing revisions in Foldwrap and export again. Keep a .foldwrap source package for re-import; hand-edited HTML does not sync back into the editor.
Less overhead. More room for the creative.
A headline does not need to become an image sequence. Foldwrap uses browser elements for layout and GSAP for animation. Images, fonts and scripts still count toward the delivery budget.
Animate’s HTML5 Canvas output uses CreateJS to draw the scene. Foldwrap’s DOM output exposes text and styles directly. Inspect the matched example packages and their dependencies.
Compare Animate export files ↗GWD also publishes HTML, CSS and JavaScript, with supporting code for its components. Compare the runtime and assets your actual ad needs; file weight depends on the creative and export settings.
Compare Foldwrap and GWD ↗Built from the browser’s own building blocks
Native text and SVG can stay crisp on high-density displays. CSS places the elements; JavaScript controls the animation. No browser plugin is needed.
From preview to trafficking
Match the variant to the booked placement and choose the platform export. Click handling, asset rules and external-library allowances depend on the destination.
Look up HTML5 ad platform specs ↗Watch the complete animation. Check font loading, final frame, duration, loops and landing-page links. Review export preflight findings before downloading.
Check the actual delivery archive against published specs, then preview it in the target platform. Passing preflight does not guarantee platform acceptance.
Check your ZIP with the HTML5 banner validator ↗Bring approved frames into Foldwrap, then refine the layers and motion before export.
The technical handoff
Both. Foldwrap is HTML5 banner software for animated display ads: import a design from Figma, animate and resize it visually, and export native HTML5 banner ZIPs for ad platforms. You work on the creative, not on code.
No. Animation, sizes and text are edited visually, and Foldwrap generates the HTML, CSS and JavaScript for you. The export stays readable if a developer needs to inspect or adjust it.
An HTML document with the creative’s markup and CSS, its assets, and JavaScript for animation and platform behavior. Foldwrap uses a DOM-based runtime with GSAP. How scripts and fonts are included depends on the export destination and settings.
Yes. You can inspect and modify the exported files in a code editor. Text exported as text remains editable; words flattened into an image or outlined as vectors do not. For repeat revisions, edit the original in Foldwrap and export again. External code edits do not sync back.
The HTML5 export renders the creative as native browser elements styled with CSS and animated with JavaScript. Foldwrap uses a separate canvas rendering path for video; that is not the HTML5 delivery format.
It depends on the images, fonts, animation and platform settings. The downloadable example on this page is 35,780 bytes, but it also requests hosted GSAP and Google Fonts. Measure your own ZIP and external requests against the destination’s rules; the sample is not a size guarantee.
Preview the export in current Chrome, Safari, Firefox and Edge, and the mobile browsers relevant to your placements. Check actual devices and the platform preview for font rendering, animation and exits. There is no blanket guarantee for every browser version or embedded webview.
No. A banner variant has defined dimensions for a placement. Native HTML and CSS do not automatically adapt its composition to every ad slot. Export the sizes required by your media plan and check each variant.
Yes. The Foldwrap Figma plugin imports selected frames, Foldwrap adds animation you can refine, and you export the result as an HTML5 banner ZIP. Compare the imported layout with your design before delivery.
Use a .foldwrap source package for re-import and continued visual editing. The HTML5 ZIP is a delivery artifact, not the editable project backup. Keep the creative or its source package for future revisions.
Your next deliverable
Build an animated creative, export for your destination, and inspect the files you’ll hand over.