Google Web Designer is a desktop application developed by Google for creating HTML5 content like animations, interactive web pages, and web ads. It provides a visual interface to design animations via keyframes and export it into HTML
But the app was hastily put together and was never a priority product for Google. The interface was extremely awkward. It is difficult to achieve high-quality banners there, especially without knowledge of code and web technologies.
HTML code generated to GWD is not very readable, have many pseudo-code with JavaScript overhead, which makes it slower, not native and an easy target for ad blockers.
Technically, Google Web Designer generates HTML pseudocode for each element, which is then transformed with JavaScript on the client side. So it is not native HTML5 code, it weighs a lot, and it adds a lot of overhead and risk of errors.
Foldwrap, on the other hand, produces 100% native HTML, which is intuitive to humans, weighs less, and does not slow down browsers, since the primary task of browsers is to display HTML code efficiently.
From the very beginning, the founder's expertise was focused on banner advertising on the web. Foldwrap was built with the idea of creating animated ads in the first place.
Foldwrap is the only solution that automatically animates a banner storyboard with a single click and delivers a meaningful result that often don't even require manual adjustments. Plus many ad-related features such as built-in platform support, side-by-side presentation and more.
Foldwrap is better alternative to Google Web Designer to produce effective and visually appealing banners. Foldwrap provides a more effective and feature-rich solution compared to Google Web Designer, generates 100% native HTML5 animated banners in blink of an eye, and it's easier to use.
Customer success is priority for us. You can get started with Foldwrap today and get help with onboarding or achieving specific results with out tools.