"There worst design platform for building HTML5 ads"
Google Web Designer Alternative
Why is Foldwrap the best alternative to Google Web Designer?
Google Web Designer is a desktop application developed by Google for creating HTML5 content like animations, interactive web pages, and web ads. It provides a visual interface to design animations via keyframes and export it into HTML
But the app was hastily put together and was never a priority product for Google. The interface was extremely awkward. It is difficult to achieve high-quality banners there, especially without knowledge of code and web technologies.
HTML code generated to GWD is not very readable, have many pseudo-code with JavaScript overhead, which makes it slower, not native and an easy target for ad blockers.
Foldwrap & Google Web Designer Comparison
Foldwrap
Google Web Designer
Platform
App
Works in browser
Application for Mac or PC
Speed
Fast
Very slow
Code output
Native HTML
Canvas + JavaScript
Automations
Animation
Automated in one click
Manual export setting
Batch processing
Yes
No
Ad networks ready
Integrated TTx adaptations
Only Google-integrated
Creative
Easy CSS editing
Yes
No
Image compression
Smart compression
Manual settings for each
Ad previews
Yes
No
Hosted creatives
Yes
No
Customer reviews find Google Web Designer confusing and difficult to use
Google Web Designer adds compicated overhead
Technically, Google Web Designer generates HTML pseudocode for each element, which is then transformed with JavaScript on the client side. So it is not native HTML5 code, it weighs a lot, and it adds a lot of overhead and risk of errors.
Foldwrap, on the other hand, produces 100% native HTML, which is intuitive to humans, weighs less, and does not slow down browsers, since the primary task of browsers is to display HTML code efficiently.
Compare the generated code yourself:
Foldwrap is built for ad makers.
From the very beginning, the founder's expertise was focused on banner advertising on the web. Foldwrap was built with the idea of creating animated ads in the first place.
Foldwrap is the only solution that automatically animates a banner storyboard with a single click and delivers a meaningful result that often don't even require manual adjustments. Plus many ad-related features such as built-in platform support, side-by-side presentation and more.
how Foldwrap automated banner animation works
The Foldwrap Figma plugin is very easy to use and a lifesaver for designers who don't want to learn Google Web Designer or Adobe Animate. I had already created my designs in Figma, so this was a great resource that allowed me to quickly convert them into HTML5 banner ads and add customizable animations.
Eric Van Buskirk
Freelance Designer
Conclusion
Foldwrap is better alternative to Google Web Designer to produce effective and visually appealing banners. Foldwrap provides a more effective and feature-rich solution compared to Google Web Designer, generates 100% native HTML5 animated banners in blink of an eye, and it's easier to use.
Get started with Foldwrap today and get help with onboarding or achieving specific results with our tools.