Static design → Automatic motion

Automatic banner animation.
Skip the blank timeline.

Your banner design is ready. Give it a first animation with a preset, preview the sequence, and refine the parts that need your eye. Turn static artwork into an animated ad without setting every entrance and exit by hand.

For agency and in-house designers taking approved artwork into motion.

From artwork to animated ad
See animation within the Figma-to-export workflow.

A starting point for motion

Get to the first preview.
Then make the creative decisions.

Rebuilding entrances and exits for every new banner is repetitive work. Foldwrap generates motion from a preset and element timing, so you can start by judging the ad in motion.

  1. Start with your static design

    Open a creative in Foldwrap or import your Figma frames. Keep text, images, and buttons as separate elements when you want them to animate independently.

  2. Choose an animation preset

    Foldwrap generates the initial motion from the preset and element timing. Play the ad to see the entrances, exits, and frame sequence together.

  3. Keep what works. Refine what needs it.

    Check the reading time, offer, and CTA. Adjust individual elements where the draft needs a different rhythm, then preview again before exporting.

Starting in Figma? See the import workflow

One message, revealed in stages

Your static frames become a sequence

A banner can introduce the offer, explain the benefit, and finish with an action. Bring multiple static frames from Figma to animate them sequentially, then preview how the message carries from one frame to the next.

Example / A seasonal offerThree frames. One ad.
  1. 01 / Introduce
    FORM / STUDIO

    A fresh
    perspective.

    The autumn collection

    Open with the campaign idea.

  2. 02 / Explain
    FORM / STUDIO

    Made for
    every day.

    Considered shapes. Lasting comfort.

    Give the benefit room to land.

  3. 03 / Invite
    FORM / STUDIO

    Find your
    next favorite.

    Explore the collection ↗

    Finish with a clear next step.

Illustrative storyboard, not an editor screenshot. Choose the sequence and reading time to suit your actual copy.

Automatic does not mean locked

A preset gets you started.
You still decide what ships.

Choose the motion style

Try presets such as Fade, Quick lift, or Bounce. Preview the result against the tone of the campaign.

Refine an individual element

Adjust timing or entrance and exit parameters where needed. That element switches to custom animation; the rest can stay preset-driven.

Go further when the brief calls for it

Use keyframes for more specific movement. Reset an element’s animation when you want to return it to the preset.

Try it on an editable design

Change the preset. Play it again.

Open a sample banner, choose an animation preset, and watch the result. Then adjust one element to see how automatic and custom motion work together.

Before you call it finished

Review the message, not just the movement

Does the offer have time to register?

Watch at the banner’s actual size. Check that the headline and supporting copy remain readable after their entrance animation finishes.

Does the ending hold together?

Check that the CTA and essential information are visible together. Replay the transition back to the beginning if the ad loops.

Once the motion is ready, choose your delivery format: native HTML5, video, or GIF. Need a different layout size? Continue with AI banner resizing.

Before your first animation

Automatic banner animation FAQ

How do I animate a static banner automatically?

Open your design in Foldwrap and choose an animation preset. Foldwrap generates motion for the creative elements using the preset and their timing. Preview the result, adjust anything that needs attention, and export the animated ad.

Do I need to set keyframes for every element?

No. Auto-animation generates a first draft without manual keyframe setup. You can leave elements in automatic mode, adjust individual timing and motion parameters, or use keyframes where you need more control.

Can I animate several static frames as one ad?

Yes. Import multiple Figma frames to animate them sequentially. Review the order, transitions, and reading time so the frames form one coherent message.

Can I change the animation after applying a preset?

Yes. You can edit individual elements in the timeline and Animate panel. Manual timing or motion changes switch the affected element to custom animation. Reset animation returns it to preset-driven behavior.

Will it animate the objects inside a flat JPG or PNG separately?

No. A flattened image is one creative element. Use separate text, image, and button layers if you want independent motion. Auto-animation does not reconstruct editable layers from a flattened picture.

Is automatic animation the same as AI ad generation?

No. Automatic animation adds preset-driven motion to an existing creative. AI ad generation is a separate workflow for creating a starting design from a brief. You can use automatic animation with artwork you already have.

What formats can I export my animated banner in?

Foldwrap supports native HTML5, video, and GIF export. Choose the format required by your placement and check the exported result against its delivery requirements.

Start with the artwork you have

Your design is ready.
See it move.

Apply a preset, preview your banner, and make the first animation your own.