Foldwrap vs Bannerify / For Figma banner producers
Import from Figma. Get the animation draft. Finish it in a full editor.
Bannerify animates banners from a plugin panel inside Figma. Foldwrap imports your frames into a browser editor, drafts the motion for the whole creative, and keeps every size together for review and export as HTML5, video, or GIF.
Pro: $49/month per account, 14 days free. Try it without an account.
01 / The short answer
Both export HTML5 banners for the major ad platforms. Bannerify needs Figma for every step. In Foldwrap, Figma is one way in: import your frames, or start from an AI draft or a blank canvas and build the whole set in the editor.
Choose Foldwrap
Best fit: agencies, studios, and in-house teams with recurring campaign work.
Consider Bannerify
Foldwrap does not embed Lottie or add hover states yet. If those decide it, consider Bannerify.
02 / Compare the daily work
Same price for one person. The difference is where you work, whether you need Figma, how sizes stay connected, and what the exported text is.
| Your task | FoldwrapBrowser editor, Figma optional | BannerifyAnimation plugin inside Figma |
|---|---|---|
| Where you work | Browser editor. Import from Figma, or start from an AI draft or a blank canvas. Editing never needs Figma. | Plugin panel inside Figma. Every banner starts as a top-level Figma frame. |
| First animation | Automatic draft for the whole creative on import. Then presets, timing, and keyframes. | Presets or custom keyframes per layer, with bulk apply, magic delays, and Figma Motion import (beta). |
| More sizes | AI resize into editable variants of the same creative. Copy motion to matching layers. | Generates new Figma frames in standard sizes, with optional auto re-layout (beta). Regenerate after master changes. |
| Text in HTML5 | Live HTML text with web fonts. | SVG images by default; optional <p> tags. |
| Versions and languages | AI translation. Spreadsheet variants on Foldwrap Studio. | CSV or XLSX rows swap copy, images, media, styles, and visibility at export. |
| Review | Hosted side-by-side preview link for the set. | Preview page in the ZIP; publish it via Vercel, Netlify, Cloudflare Pages, or Tiiny Host. |
| Delivery | HTML5 ZIPs for 20+ ad platforms with preflight checks, plus video and GIF. | 20+ ad platform outputs, plus GIF, MP4, WebM, APNG, and WebP. |
| Try before you buy | Try import, edit, and export without an account. 14-day free trial. | 10 free trial runs. |
Published by Foldwrap. Bannerify details checked October 11, 2026 against its product page and documentation on HTML export, generating sizes, spreadsheet variants, and license seats. A comparison of documented features, not a hands-on benchmark.
03 / Where your work lives
This is the real fork. Each model suits a different team; pick the one that matches who makes the next revision.
Bannerify’s model
Bannerify treats each top-level frame as one banner and animates it from the plugin panel. New sizes are generated as new Figma frames. When the master design changes, its docs say to generate a fresh batch. Exports render inside Figma.
Bannerify’s troubleshooting docs note that high-resolution MP4 exports can hit Figma’s memory limit and suggest exporting WebM and converting it.
Foldwrap’s model
Import from Figma, or start from an AI draft or a blank canvas. Then build the sizes inside the same creative with AI resize. Copy approved motion to matching layers, review the set on one link, and export each size for its ad platform. Autosave and version history keep earlier states.
Design edits after import happen in Foldwrap’s editor; paste updated elements from Figma when needed. Download a .foldwrap source package to keep an editable backup.
Live examples
Bannerify runs as a panel in your Figma file. Foldwrap’s editor opens in the browser: these finished banners load straight into it, no signup required. Play the timeline, select a layer, and change a headline or the CTA timing.
Or test the whole workflow on your own design. Import from Figma, see the animation draft, build the sizes, and export test files, free and without an account. Sign up only when you want to keep the work.
Made from Figma in 2 minutes ↗
Open in editor
Full animation in 70 KB
Open in editor
One design, a complete set of ad sizes
Open in editor
Video layer under live, editable text
Open in editorWant the files? Download a sample HTML5 ZIP (36 KB) or check platform specs.
Motion without the setup
Bannerify starts you from presets and keyframes you apply per layer, with bulk and timing shortcuts. Foldwrap animates the whole imported creative automatically. Then adjust presets, timing, and keyframes until the headline, product, and CTA land where you want.
04 / Count the people, not the plan
Both publish their prices and let you start today. Bannerify licenses one seat per Figma user. A Foldwrap plan belongs to an account, and Foldwrap Studio includes 3 user accounts.
$49/ month, or $468 / year
14 days free, or try without an account (free exports carry a watermark). Foldwrap Studio: $99 / month with 3 user accounts and spreadsheet variants.
See plans and AI allowances ↗$49/ user / month, or $499 / user / year
One seat per Figma user. Hypermatic offers a 30-day refund.
Bannerify pricing ↗For a team of 3: Bannerify Pro is 3 × $49 = $147/month. Foldwrap Studio is $99/month.
USD. Foldwrap prices from our pricing page. Bannerify prices from its product page, plus its Free vs Pro and seat docs, checked October 11, 2026.
“I had already created my designs in Figma, so this was a great resource that allowed me to quickly convert them into HTML5 banner ads and add customizable animations.”
Eric Van Buskirk05 / Start with one campaign
Take the frames you last animated in Bannerify and import them into Foldwrap. Compare the draft with your Bannerify export, then ship the next campaign from whichever result needed less work.
No Bannerify import. Foldwrap does not read Bannerify timelines, saved animations, or variant setups. Start from your Figma frames. Complex vectors and effects may arrive as SVG or images, so check them as you would after any import.
The Foldwrap switch offer
Have months left on another creative platform? You get the same months free on Foldwrap. Twelve is the most we can give.
Bring your next campaign over and build it here while the old subscription runs itself out. Tell us what you’re leaving and we’ll write back with your plan, your free months, and what it costs after — before anything starts.
Your free months match the time left on your current subscription, up to 12. Eight months left means eight months of Foldwrap free. We give you Foldwrap — we can’t pay back what you already spent elsewhere.
A little breathing room
Before you choose
Foldwrap fits teams that design in Figma but want to animate and deliver the set in a dedicated editor. Import frames with the Figma plugin, start from an automatic animation draft, build the sizes, share a preview link, and export HTML5, video, or GIF. If you need everything to stay inside the Figma file, Bannerify remains the closer fit.
Bannerify is a Figma plugin: each frame is a banner, and you animate and export from a panel inside Figma. Foldwrap imports your frames into a browser editor, animates the whole creative automatically, and keeps every size as a variant of one creative, with version history and a hosted review link.
For one person, the monthly price is the same: $49. Yearly, Foldwrap Pro is $468 and Bannerify Pro is $499. Bannerify charges per Figma user; Foldwrap Foldwrap Studio is $99/month with 3 user accounts.
No. Foldwrap does not read Bannerify timelines, saved animations, or variant setups. Import the same Figma frames instead: Foldwrap creates a new animation draft, which you then refine to match your approved motion.
Only to import designs with the Figma plugin. After import, editing, resizing, review, and export happen in the browser. You can also start from an AI draft or blank canvas without Figma.
Yes. Editable text layers export as live HTML text with web fonts. Bannerify exports text as SVG images by default, with an option to use paragraph tags.
Yes, on Foldwrap Studio. Paste rows from Sheets, Excel, or CSV to create text and image versions in a batch. Bannerify applies CSV or XLSX rows at export and can also swap media, styles, and visibility.
Foldwrap exports platform-ready HTML5 ZIPs for Google Ads, Display & Video 360, Campaign Manager 360, Google Studio, Adform, Flashtalking, The Trade Desk, Amazon DSP, and more, with preflight spec checks. Passing preflight does not guarantee platform acceptance.
Make the comparison hands-on
Import one Figma frame. Compare the motion. Export the set.
