How to Use the Foldwrap Figma Plugin (Step-by-Step)

If your ad workflow starts in Figma, you can move from approved static layouts to animated HTML5 banners in minutes.

This guide is for freelancers and agency teams that need faster delivery, cleaner revision cycles, and production-ready exports without manual animation work.

What You Get From This Workflow

1. Pixel-faithful import from Figma.
2. Automatic first-pass animation in Foldwrap.
3. Full timeline control for edits and client revisions.
4. Native HTML5 export ready for ad platform upload.

Step 1: Open the Foldwrap Plugin in Figma

Open your design file in Figma and run the Foldwrap Banner Generator plugin.

Find it in Plugins -> Manage plugins by searching for "Foldwrap Banner Generator", or open it directly here: Foldwrap Banner Generator

Step 2: Select the Frames You Want to Animate

Select the frames you want to turn into ads, then click Import in the plugin window.

Tip: Import only final or near-final frames to reduce cleanup time in the editor.

Step 3: Review the Imported Result in Foldwrap

After import, Foldwrap recreates your design and applies automatic animation so you can start from a usable draft instead of a blank timeline.

Step 4: Refine Animation and Content

Click Open in Foldwrap to fine-tune motion, pacing, and visual hierarchy.

You can quickly:

• Adjust timing on the timeline
• Reorder layers and scenes
• Edit text and CTA wording
• Tune animation style from subtle to dynamic

Foldwrap keeps your Figma structure and typography intact, so revisions stay predictable.

Step 5: Export a Native HTML5 Banner Package

When your banner is ready, export it as a native HTML5 bundle.

Use File -> Download as HTML to get a ZIP package you can upload to supported ad platforms.

Need to Move Single Elements Instead of Full Frames?

You can copy individual objects from Figma and paste them into Foldwrap:

1. Right-click an element in Figma.
2. Choose Copy as SVG or Copy as PNG.
3. Paste directly into Foldwrap.

See the full integration guide here: Figma integration help

Next Step: Scale Variations Faster

After your master creative is approved, scale it with spreadsheet data for localization, price updates, and multi-offer sets.

Read: How to scale banner ads

FAQ

Q. Do I need coding skills to use the Foldwrap Figma plugin?
A. No. The workflow is no-code: design in Figma, import, refine motion, and export.

Q. Does Foldwrap preserve fonts and layout from Figma?
A. Yes, the import is designed to keep layout and typography consistent for production work.

Q. Is this workflow suitable for agencies with many banner sizes?
A. Yes. It is built for repeated production and revision cycles across multiple client deliverables.