How to use creative automation in advertising?

Online advertising is evolving and becoming more complex every year. Brands need more content to stay visible and launch advertising campaigns more frequently, in shorter timeframes, while monitoring and quickly responding to consumer trends and expectations. This can be challenging.

Producing advertising creatives in the traditional, manual mode can be expensive due to slow processes, long stages of client approval, and communication at different stages. In today's reality, brands often simply cannot afford to create creatives as before, doing it entirely manually with separate teams of designers and animators. The solution is creative automation.

What is Creative Automation?

Creative automation is the development of advertising materials using special software built for marketing and creative professionals, making it easier to design, animate and support advertising creatives, as well as scale them. Such software eliminates the pain of manual animation, resizing, and adapting advertising assets for various platforms, either facilitating this work or fully automating it.

Every marketer could benefit from implementing automation in their work with advertising materials. Why aren't all marketers using automation yet? This is due to a lack of awareness about the existence of such technologies, as well as the cognitive complexity of finding and implementing new unfamiliar tools. Creative automation is a new concept, different from the traditional process of launching advertising campaigns that many marketers are accustomed to.

We're here to make creative automation much simpler. Let's talk about the main benefits.

Three times faster creative development

Creative automation accelerates the production process. With an increase in the number of advertising materials, brands can address consumers more precisely and in a personalized manner, but when developing materials manually, this greatly slows down and increases the cost of the process. With automation, you can move three times faster and can afford a lot:

• Quickly respond to statistics and trends, promptly releasing relevant creatives
• Test more creative ideas without thinking about the complexity of development
• Make changes to creatives on the fly during a campaign

Quick and convenient creative approval

Before launching an advertising campaign, it usually requires approving materials with the client. In the classic approach, it can take a lot of time to incorporate client comments, show them, and wait for revisions from the team. Along the way, entropy and chaos accumulate with files, naming, and attention to detail.

With automation, many stages are done with just a few mouse clicks, and you save time and energy on formulating comments, exchanging emails, and waiting for reactions. For example, Foldwrap can animate your Figma banner storyboards with a single click, eliminating whole long animation routine.

Foldwrap also speeds up creative approval through convenient side-by-side presentation of creatives, where the client sees all materials at once and can approve them immediately. There is no file management and no possibility of making a mistake or confusing files.

Creatives are in one place with convenient tools created specifically for advertisers, so ideas can be transmitted and implemented faster. All materials for the advertising campaign are available through a single link, making it difficult to get confused!

Get rid of human error mistakes

When it's necessary to create dozens of creatives for an advertising campaign, in the classic manual approach, it's almost impossible to avoid annoying human errors: somewhere a typo will inevitably creep in, which will have to be corrected when the campaign may already be launched. Somewhere an incorrect indent will appear or the logo color will be slightly distorted and will no longer 100% comply with the brand rules. In manual adaptation for the technical requirements of advertising platforms, it's even more difficult to avoid errors.

Foldwrap, by automating many manual stages, prevents such errors:

• Creatives are generated without manual setup
• Adaptations according to platform technical requirements are created automatically and always correctly
• Special tools allow detecting typos and following the brand book

Easy scaling of creatives

To conquer the global market and take a more nuanced approach to the audience, scaling of creatives is necessary. This can be:

• Localization of creatives for different markets and countries
• Personalization for various segments of potential customers
• Introducing visual variety into creatives to combat "banner blindness" and so on

In all these cases, one way or another, it's necessary to make many variations of the creative with different text and content. Here, automation is simply indispensable.

Thus, Foldwrap offers an extremely simple and effective method of scaling banner creatives using familiar Google Sheets.

So what is automation?

Creative automation in advertising significantly speeds up the production and approval of materials, reducing the likelihood of errors and simplifying campaign scaling. With special tools like Foldwrap, the creative development process becomes 3 times faster. Foldwrap makes life easier for creative teams and brands, allowing them to easily create, maintain, and scale advertising materials. Automation allows for quick responses to trends, testing ideas, and eliminating errors, making the process of creating advertising more efficient and enjoyable.