Figma → Foldwrap → Campaign delivery
The design is signed off. Now come the sizes, the motion, and the offer variations. Turn approved Figma frames into editable, animated banner ads – and build the campaign set in Foldwrap.
For digital agencies, creative studios, and in-house campaign teams.
Inspect the source. Try the result.
Open a sample in Foldwrap, play the animation, and change something. Compare it with the original Figma file to see how the handoff works.
The work after “looks good”
Figma frames settle the design. They still need to become animated HTML5 banners, fit the media plan, and survive the last round of copy changes. Recreating those layouts in another tool adds another place to check — and another handoff to manage.
Import your frames as the starting point for production. Check the result against the approved layout, then keep working in the editor.
Begin with automatic animation. Adjust timing, presets, and keyframes until the headline, product, and CTA land the way you want.
Build sizes and content variations, present creatives together, and export HTML5, video, or GIF from the same production workflow.
From design file to delivery files
Keep the approved design as your reference. Make the production decisions in Foldwrap.
Open the Foldwrap plugin in your Figma file, select the frames you need, and click Import. Review the imported layout, text, and assets against the source before building on it.
Follow the plugin walkthroughFoldwrap applies automatic animation to give you a starting point. Refine the sequence, duration, and individual keyframes in the editor — no coding required.
See the animation controlsCreate additional formats with AI resize and refine each layout. For repeated offers, prices, or supplied translations, generate content variants from pasted spreadsheet data. Check your plan for data-driven production.
See how banner resizing worksPresent creatives side by side with a share link. Check copy, motion, dimensions, and click tracking, then export native HTML5 for display placements or video and GIF where those formats are required.
Explore campaign reviewA brief you probably recognize
The client approves a seasonal promotion. The media plan calls for four display sizes, with a different offer in each market.
That is 24 deliverables to animate, check, and hand over. The useful unit of work is the campaign set.
Illustrative production brief — not a customer result or a time-savings claim.
Your delivery list
Import the master. Refine motion. Adapt the sizes. Use spreadsheet data for content variants, then review every result.
Explore spreadsheet-driven variationsThe details that decide delivery
A useful Figma-to-HTML5 tool has to hold up beyond the first preview. Here is what to check in Foldwrap before your next deadline.
Compare fonts, line breaks, logos, and effects with your approved frame. Inspect complex groups early so a small import difference does not get repeated across the set.
Check when the offer appears, how long legal copy stays visible, and whether the CTA has time to register. Automatic animation is a first draft you can refine.
A leaderboard and a skyscraper need different composition decisions. Review each resized creative for hierarchy, image cropping, and readable copy.
Longer translations and different price lengths can change the layout. Proofread supplied content and inspect the generated variants before sharing the campaign.
Confirm the destination’s accepted format, dimensions, file weight, and click-tracking requirements. Test your exported package in the destination platform before launch.
Keep working in the editable creative when copy changes. For a replacement asset, copy an individual Figma element as SVG or PNG and paste it into Foldwrap.
Before your first import
Use the Foldwrap Figma plugin to import selected frames. Foldwrap adds automatic animation; open the result in the editor to refine it, then download an HTML5 package. Check the exported creative against your destination platform’s requirements before uploading.
No. Start with your static Figma design. Foldwrap supplies an automatic animation draft and visual controls for timing, presets, and keyframes, then generates the HTML5 output.
Supported text and design elements remain editable, but some vector groups may be flattened during import. Enabling “Outline text as vector” turns text into SVG, so it can no longer be edited as text. Compare your first import with the original, especially fonts and complex effects.
No. You can import a master frame, or many to animate them in sequence, create additional sizes with Foldwrap’s AI resize, and adjust the results in the editor. If your team has already designed each size in Figma, you can import those frames instead. Review every aspect ratio before delivery.
Yes. Foldwrap supports data-driven creative variants from pasted spreadsheet data, including different copy and offers. You can supply translated text for language versions or ask AI to translate it.
Yes. Foldwrap supports native HTML5, video, and GIF export. Choose the format your placement accepts and check its delivery specifications; an HTML5 package is not interchangeable with a video file.
Do not assume a live, two-way connection between your Figma file and every campaign variation. Make production edits in Foldwrap and check the affected creatives. For individual asset changes, copy from Figma as SVG or PNG and paste into the editor.
Bring the design that is already approved
Import real design. Refine the motion. Make a second size.
Take it through export and see how Foldwrap fits your production day.
