Foldwrap vs Tumult Hype / For banner producers
Import from Figma. Get the animation draft. Deliver every size to spec.
Hype is a Mac app where you build HTML5 animation by hand on a keyframe timeline. Foldwrap imports your Figma frames into a browser editor, drafts the motion for the whole creative, and keeps every size together for review and export as HTML5, video, or GIF.
Pro: $49/month, 14 days free. Runs in the browser on Mac, Windows, or Linux.
01 / The short answer
Both export HTML5 banners. Hype gives you a blank stage and a timeline on your Mac. Foldwrap starts from the artwork you already approved: import Figma frames, or start from an AI draft or a blank canvas, and build the whole set in the browser.
Choose Foldwrap
Best fit: agencies, studios, and in-house teams with recurring campaign work.
Consider Hype
Foldwrap is not built for custom interactions or physics. If those decide it, stay with Hype.
02 / Compare the daily work
The difference is where the work starts, how many times you lay out the same banner, and what it takes to hand files to an ad platform.
| Your task | FoldwrapBrowser editor, Figma import | Tumult Hype 4.1Desktop animation app for macOS |
|---|---|---|
| Where you work | Browser editor on Mac, Windows, or Linux. Work saves to your account with version history. | Desktop app for macOS 10.10 through macOS 26 Tahoe. Documents are .hype files on your Mac. |
| Starting from Figma | Figma plugin imports frames as editable text, shapes, and images. | No Figma import. Export SVGs or images from Figma and rebuild the layout on the stage. |
| First animation | Automatic draft for the whole creative on import. Then presets, timing, and keyframes. | Keyframes set by hand or with Record mode, plus motion paths and 29 easings. Custom bézier curves in Pro. |
| More sizes | AI resize into editable variants of the same creative. Copy motion to matching layers. | One scene per size, each laid out and animated again. Exporting scenes separately uses Advanced Export (Pro). |
| Click tracking and platforms | HTML5 ZIPs for 20+ ad platforms with click tracking and preflight spec checks. | Export scripts (Pro) for Google Ads, Campaign Manager 360, Google Studio, Adform, The Trade Desk, IAB, and more. In Standard, add the clickTag yourself. |
| Review | Hosted side-by-side preview link for the set. | Preview in your browsers, or on iPhone and iPad with Hype Reflect. Host the exported files yourself to share them. |
| Video and GIF | MP4 video and GIF from the same creative. | MP4 and animated GIF. Animated PNG and ProRes in Pro. |
| Interactivity | Click-through exits, with multiple exit links where the platform supports them. Not built for custom interactions. | Actions, scenes, and a JavaScript API. Physics and symbols in Pro. |
| Try before you buy | Try import, edit, and export without an account. 14-day free trial. | 14-day trial of Standard and Pro. |
Published by Foldwrap. Hype details checked October 11, 2026 against its product page, Standard vs Pro comparison, export scripts, release notes, version history, and the Tumult forum’s banner production guide and Hype 5 thread. A comparison of documented features, not a hands-on benchmark.
03 / Where your work lives
Pick the model that matches who makes the next revision, and on which computer.
Hype’s model
Hype has no Figma import, so artwork comes in as exported SVGs and images and you position it on the stage. Tumult’s banner guide suggests one scene per ad size in a document, exported one by one with Advanced Export (Pro). The document is a file on your Mac.
Click tracking comes from an ad-platform export script (Pro), or a clickTag function you add to the head HTML yourself. Hype works offline.
Hype 4.1 shipped in 2020. Updates since then are mostly bug fixes and macOS compatibility; 4.1.21 (June 2026) supports macOS 10.10 through macOS 26 Tahoe. Tumult says Hype 5 is in development, without a release date.
Foldwrap’s model
Import from Figma, or start from an AI draft or a blank canvas. Build the sizes inside the same creative with AI resize, then adjust each layout. Copy approved motion to matching layers, review the set on one link, and export each size for its ad platform.
Autosave and version history keep earlier states. Download a .foldwrap source package to keep an editable backup. Foldwrap needs an internet connection.
Live examples
Hype is a Mac download. Foldwrap’s editor opens in any modern browser: these finished banners load straight into it, no signup required. Play the timeline, select a layer, and change a headline or the CTA timing.
Or test the whole workflow on your own design. Import from Figma, see the animation draft, build the sizes, and export test files, free and without an account. Sign up only when you want to keep the work.
Made from Figma in 2 minutes ↗
Open in editor
Full animation in 70 KB
Open in editor
One design, a complete set of ad sizes
Open in editor
Video layer under live, editable text
Open in editorWant the files? Download a sample HTML5 ZIP (36 KB) or check platform specs.
Motion without the rebuild
In Hype you set every keyframe yourself, or record them as you move elements, with motion paths and easing curves. Foldwrap animates the whole imported creative automatically. Then adjust presets, timing, and keyframes until the headline, product, and CTA land where you want.
04 / What you pay for
Hype costs less to own. If you make a few banners a year and lay them out by hand anyway, its one-time price is hard to beat. Foldwrap is priced for recurring campaigns, where import, sizes, review, and delivery happen every month.
$49/ month, or $468 / year
14 days free, cancel any time, or try without an account (free exports carry a watermark). Foldwrap Studio: $99 / month with 3 user accounts and spreadsheet variants.
See plans and AI allowances ↗$99.99one-time, or $49.99 for Standard
macOS only. Standard owners upgrade to Pro for $49.99.
Hype editions and pricing ↗USD. Foldwrap prices from our pricing page. Hype prices from its edition comparison, checked October 11, 2026.
“I had already created my designs in Figma, so this was a great resource that allowed me to quickly convert them into HTML5 banner ads and add customizable animations.”
Eric Van Buskirk05 / Start with one campaign
Take a banner set you last built in Hype and import its original Figma frames into Foldwrap. Compare the result with your Hype export, then ship the next campaign from whichever needed less work.
No Hype import. Foldwrap does not open .hype documents or read Hype timelines, scenes, actions, or JavaScript. Start from your Figma frames or source artwork. Complex vectors and effects may arrive as SVG or images, so check them as you would after any import.
Before you choose
Foldwrap fits teams that design banners in Figma and deliver them as multi-size campaigns. Import frames with the Figma plugin, start from an automatic animation draft, build the sizes, share a preview link, and export HTML5, video, or GIF for your ad platform. If your work depends on custom interactions, physics, or your own JavaScript, Hype remains the closer fit.
Hype is a macOS app where you place artwork on a stage and animate it on a keyframe timeline. Foldwrap runs in the browser, imports your Figma frames, animates the whole creative automatically, and keeps every size as a variant of one creative, with version history and a hosted review link.
Yes, but at a slow pace. Hype 4 came out in 2019 and Hype 4.1 in 2020. Since then, Tumult has shipped two or three point updates a year, mostly bug fixes and macOS compatibility; 4.1.21 (June 2026) supports macOS 10.10 through macOS 26 Tahoe. Tumult says Hype 5 is in development but has not announced a release date or features. Foldwrap runs in the browser, so every account always uses the current version.
No. Hype is a one-time purchase: $49.99 for Standard or $99.99 for Pro. Foldwrap Pro is $49/month or $468/year. Foldwrap is priced for recurring campaign production, where Figma import, automatic animation, sizes, review links, and platform exports replace manual setup.
Yes. Foldwrap runs in a modern browser on Mac, Windows, or Linux, with nothing to install. Figma import uses the Foldwrap plugin inside Figma. Hype runs only on macOS.
No. Foldwrap does not open .hype documents or read Hype timelines, scenes, actions, or JavaScript. Import the Figma frames or source artwork behind your banners instead: Foldwrap creates a new animation draft, which you then refine to match your approved motion.
Not directly. Hype has no Figma importer. Designers usually export SVGs or images from Figma and rebuild the layout in Hype. Foldwrap imports Figma frames as editable text, shapes, and images with its Figma plugin.
Not in the same way. Foldwrap makes animated ads with click-through exits, including multiple exit links where the ad platform supports them. It does not offer physics, custom actions, or a JavaScript API. Hype is built for that kind of interactive work.
Foldwrap exports platform-ready HTML5 ZIPs for Google Ads, Display & Video 360, Campaign Manager 360, Google Studio, Adform, Flashtalking, The Trade Desk, Amazon DSP, and more, with preflight spec checks. Passing preflight does not guarantee platform acceptance.
Make the comparison hands-on
Import one Figma frame. Compare the motion. Export the set.
