How to Automate Real Estate Display Ads

As a real estate developer, you know the importance of effective advertising to showcase your properties and attract potential buyers. However, creating individual ads for each property can be time-consuming and resource-heavy. That's where creative automation comes in, revolutionizing the way real estate developers approach display advertising. Let's explore how you can streamline your ad creation process and scale your marketing efforts effortlessly.

The Challenge of Real Estate Display Ads 🏢

Real estate developers often face unique challenges when it comes to advertising:

1. Multiple properties to promote simultaneously
2. Diverse target audiences with varying preferences
3. Frequent updates on property availability and pricing

Creating and managing display ads for each property manually can quickly become overwhelming. This is where automation can make a significant difference.

Introducing Creative Automation for Real Estate

Creative automation is the process of developing advertising materials using specialized software designed for marketing professionals. For real estate developers, this means the ability to create, customize, and scale display ads quickly and efficiently.

Benefits of Foldwrap for Real Estate Developers:

1. Faster Ad Creation: Develop ads three times faster than traditional methods.
2. Consistency Across Campaigns: Maintain brand consistency while showcasing different properties.
3. Easy Updates: Quickly modify prices, availability, or features across multiple ads.
4. Cost-Effective: Reduce the need for extensive design and animation resources.

How to Automate Your Real Estate Display Ads

Let's walk through a step-by-step process to automate your real estate display ads using Foldwrap:

Step 1: Design Your Ad Storybord in Figma

Start by designing a layout for your real estate ads in Figma. You can use more than one frame to deliver your marketing message. Pay attention to typography and composition. Include major elements such as:

• Property image
• Price
• Key features (e.g., number of bedrooms, square footage, location)
• Call-to-action (CTA)

Step 2: Use Foldwrap's Figma Plugin

Once your template is ready:

1. Launch Foldwrap Banner Generator plugin in Figma.
2. Select your ad frames in Figma.
3. Press Import button.
4. Your ad will be automatically animated and ready for customization.

Learn more about Figma plugin with live examples

Step 3: Export Your Banner as HTML5

Choose Export option in menu to download your banner as a HTML5 bundle, already matching major Ad networks requirements.
Enjoy your fully animated ads made in seconds without any manual animation work.

Step 4 (Optional): Scale Your Ads

Let's say you need to promote multiple properties. Foldwrap allows you to produce additional creatives in the simplest way by taking data from Google Sheets. You don't need to implement fancy integration of authentication with Google Sheets. Just copy and paste 😀

We may have, for example, data like this:

And we want to create ads for each property. Just prepare the data in Google spreadsheet and copy cells.

1. In the Foldwrap editor, click the Multiply Creative button.
2. Copy and paste your data from Google Sheets into Foldwrap.
3. Watch as Foldwrap automatically generates customized ads for each property.

It's the easiest method to scale ads with your data. Read more about scaling ads with Google Sheets

The Result: Efficient, Scalable Real Estate Advertising

By implementing this automated workflow, you can:

• Create dozens of property-specific ads in minutes
• Easily update ads when prices or availability change
• Quickly launch campaigns for new property releases
• Test different messaging and CTAs effortlessly
• Maintain consistency across all your advertising and reduce human errors
• Reduce ads production costs

Taking It Further

As your real estate development projects grow, you can expand your automation efforts:

• Create ad variations for different platforms (display ads, social media, etc)
• Develop multilingual ads for international markets. Scaling with Foldwrap+Spreadsheet is a great way to do that.
• A/B test different layouts and designs to optimize performance, without manual ads animation work

Conclusion

Creative automation with Foldwrap empowers real estate developers to create more efficient, timely, and targeted advertising campaigns. By streamlining the ad creation process, you can focus more on what matters most: developing great properties and connecting with potential buyers.

With Foldwrap, you’ll enjoy faster ad production, effortless scaling, and consistent, high-quality campaigns tailored to your needs. Whether you’re promoting a single property or managing a portfolio of developments, Foldwrap empowers you to create targeted, engaging, and professional ads with ease.

Ready to revolutionize your real estate advertising? Start using Foldwrap today and discover the power of creative automation.

FAQ

Q. What is creative automation for real estate display ads?
A. Creative automation is the process of using specialized software to quickly create, customize, and scale advertising materials. For real estate developers, this means producing animated display ads for multiple properties efficiently without manual design or animation work.

Q. What are the benefits of using Foldwrap for real estate advertising?
A. Foldwrap offers several advantages for real estate developers:

• Faster Ad Creation: Develop ads three times faster than traditional methods.
• Consistency: Maintain brand uniformity across all campaigns.
• Easy Updates: Modify prices, availability, or features effortlessly.
• Cost-Effective: Reduce dependency on extensive design and animation teams.

Q. How can I scale real estate ads with Foldwrap?
A. Foldwrap lets you scale ads easily by integrating data from Google Sheets:

• Prepare a spreadsheet with property details (e.g., name, price, features, CTA).
• Copy the data and paste it into Foldwrap’s editor.
• Click the “Multiply Creative” button to generate ads for each property automatically.

Q. What types of ads can I create with Foldwrap?
A. Foldwrap supports a variety of ad formats, including:

• Display ads for major ad networks.
• Social media ad variations.
• Multilingual ads for international campaigns.

Q. What are the results of using Foldwrap for real estate advertising?
A. With Foldwrap, you can:

• Create dozens of property-specific ads in minutes.
• Launch and update campaigns efficiently.
• Maintain consistency and reduce human errors.
• Cut ad production costs significantly.

Q. Who should use Foldwrap for real estate advertising?
A. Foldwrap is ideal for:

• Real estate developers promoting multiple properties.
• Marketing teams looking to streamline ad production.
• Agencies managing large-scale real estate campaigns.

Q. How can I get started with Foldwrap?
A. Start automating your real estate display ads by designing in Figma, using Foldwrap’s plugin to animate your designs, and exporting them as ready-to-use HTML5 banners. Give Foldwrap a try today and transform your ad creation process!