How to Automate Real Estate Display Ads

As a real estate developer, you know the importance of effective advertising to showcase your properties and attract potential buyers. However, creating individual ads for each property can be time-consuming and resource-heavy. That's where creative automation comes in, revolutionizing the way real estate developers approach display advertising. Let's explore how you can streamline your ad creation process and scale your marketing efforts effortlessly.

The Challenge of Real Estate Display Ads

Real estate developers often face unique challenges when it comes to advertising:

1. Multiple properties to promote simultaneously
2. Diverse target audiences with varying preferences
3. Frequent updates on property availability and pricing

Creating and managing display ads for each property manually can quickly become overwhelming. This is where automation can make a significant difference.

Introducing Creative Automation for Real Estate

Creative automation is the process of developing advertising materials using specialized software designed for marketing professionals. For real estate developers, this means the ability to create, customize, and scale display ads quickly and efficiently.

Benefits of Foldwrap for Real Estate Developers:

1. Faster Ad Creation: Develop ads three times faster than traditional methods.
2. Consistency Across Campaigns: Maintain brand consistency while showcasing different properties.
3. Easy Updates: Quickly modify prices, availability, or features across multiple ads.
4. Cost-Effective: Reduce the need for extensive design and animation resources.

How to Automate Your Real Estate Display Ads

Let's walk through a step-by-step process to automate your real estate display ads using Foldwrap:

Step 1: Design Your Ad Storybord in Figma

Start by designing a layout for your real estate ads in Figma. You can use more than one frame to deliver your marketing message. Pay attention to typography and composition. Include major elements such as:

• Property image
• Price
• Key features (e.g., number of bedrooms, square footage, location)
• Call-to-action (CTA)

Step 2: Use Foldwrap's Figma Plugin

Once your template is ready:

1. Launch Foldwrap Banner Generator plugin in Figma.
2. Select your ad frames in Figma.
3. Press Import button.
4. Your ad will be automatically animated and ready for customization.

Learn more about Figma plugin with live examples

Step 3: Export Your Banner as HTML5

Choose Export option in menu to download your banner as a HTML5 bundle, already matching major Ad networks requirements.
Enjoy your fully animated ads made in seconds without any manual animation work.

Step 4 (Optional): Scale Your Ads

Let's say you need to promote multiple properties. Foldwrap allows you to produce additional creatives in the simplest way by taking data from Google Sheets. You don't need to implement fancy integration of authentication with Google Sheets. Just copy and paste 😀

We may have, for example, data like this:

And we want to create ads for each property. Just prepare the data in Google spreadsheet and copy cells.

1. In the Foldwrap editor, click the Multiply Creative button.
2. Copy and paste your data from Google Sheets into Foldwrap.
3. Watch as Foldwrap automatically generates customized ads for each property.

It's the easiest method to scale ads with your data. Read more about scaling ads with Google Sheets

The Result: Efficient, Scalable Real Estate Advertising

By implementing this automated workflow, you can:

• Create dozens of property-specific ads in minutes
• Easily update ads when prices or availability change
• Quickly launch campaigns for new property releases
• Test different messaging and CTAs effortlessly
• Maintain consistency across all your advertising and reduce human errors
• Reduce ads production costs

Taking It Further

As your real estate development projects grow, you can expand your automation efforts:

• Create ad variations for different platforms (display ads, social media, etc)
• Develop multilingual ads for international markets. Scaling with Foldwrap+Spreadsheet is a great way to do that.
• A/B test different layouts and designs to optimize performance, without manual ads animation work

Creative automation with Foldwrap empowers real estate developers to create more efficient, timely, and targeted advertising campaigns. By streamlining the ad creation process, you can focus more on what matters most: developing great properties and connecting with potential buyers.

Ready to revolutionize your real estate display advertising? Give Foldwrap a try and experience the power of creative automation for yourself.