Product Update, February 2026: Keyframes
Hey! Alex here, the human behind Foldwrap.
February was all about one thing: better motion control.
Many of you asked for a way to keep Foldwrap speed, but with more precise animation editing when a client asks for "move this a bit earlier" or "make this easing smoother". So this month we shipped Keyframes.
If you produce internet ad creatives every week, this update is for you.
New: Keyframes in the timeline
You can now animate element properties with keyframes directly in the timeline:
Add keyframes at any moment, drag them, duplicate them, and fine-tune your motion without rebuilding the whole animation block.
Result: fast first draft, precise final polish.
Easing presets that actually save time
Keyframes are great, but easing is where ads start to feel premium.
We added practical easing presets designed for ad creatives:
- Soft intro for headlines
- Snappy CTA reveal
- Smooth product image transitions
- Gentle loop motion for longer placements
You can apply easing per keyframe segment, so one element can feel calm in frame 1 and more dynamic in frame 2.
Multi-select keyframe editing
This one is built for production reality.
Need to adjust 12 elements after client feedback? Select multiple keyframes and edit timing together. No manual one-by-one fixes.
Freelancers can turn revision rounds faster. Agencies can keep large campaigns consistent across multiple creatives. Brand teams can enforce motion style with less QA effort.
Copy and paste keyframes across elements and sizes
A common request from teams running many ad sizes: reuse motion patterns.
Now you can copy keyframes from one element and paste them to another, including across different banner sizes in the same project.
This is especially useful for:
- 300x250 to 300x600 adaptations
- Language variants
- Campaign sets with repeated product blocks and CTA patterns
Cleaner timeline for long creatives
Alongside keyframes, we improved timeline usability:
- Better keyframe visibility at different zoom levels
- Faster snapping for cleaner alignment
- More predictable drag behavior during dense edits
Small details, big difference when you work under deadline.
Typical workflow now (from concept to export)
- Import design from Figma.
- Generate the base animation automatically.
- Use keyframes to refine hero moments, CTA timing, and loops.
- Export lightweight HTML5 creatives.
You still get speed. Now you also get precision.
Why this matters
Foldwrap was always about removing repetitive ad production pain.
With Keyframes, the product now covers both ends:
- Fast generation for first versions
- Fine motion control for final delivery quality
For freelancers, this means fewer late-night revision loops. For agencies, faster delivery at larger scale. For brands, more consistent motion quality across campaign assets.
Read more about animation and keyframes in help article.
Thanks for all your feedback and edge-case examples. They directly shaped this release.
More soon, Alex
