Help / How to Upload Logo, Images, and Video Assets
Figma imports bring their images with them. Use this guide for everything else: a new logo, a product shot, a background video, or files you reuse in every campaign.
Add a file to the open creative
Any of these places the file on the canvas of the variant you are editing:
- Drag and drop files from your computer onto the canvas.
- Paste an image you copied — from Figma (Copy as PNG or Copy as SVG), a browser, or a screenshot tool.
- Upload from the toolbar — open the Image tool's menu in the canvas toolbar and choose Upload image or video….
- Upload from the Assets tab — see below.
Once placed, the element animates with the creative's preset like any other, and you can retime it on the timeline.
Supported files
| Format | Limit |
|---|---|
| PNG, JPEG, WEBP, GIF | 10 MB per file |
| SVG | 2 MB per file |
| MP4 video | 10 MB per file |
Other formats, such as HEIC or MOV, are skipped with a note saying why. Keep banner weight in mind: every file you place ends up in the exported HTML5 package, and most ad platforms cap the total size — check yours in the ad platform specs.
The Assets tab
Open Assets in the editor sidebar (Alt/Option + 3). It has two views.
In this creative lists the media the open creative uses. Click a file to place it again, or drag it onto the artwork to drop it at a specific spot. Rename files here to keep them recognisable; Foldwrap tells you where a file is still used before offering to delete it.
My library holds files you want across creatives — logos, product shots, brand backgrounds. Search it by name and filter by images, SVG or video.
Keep reusable files in My library
- In My library, Upload to My library adds files without placing them anywhere yet.
- In In this creative, open a file's menu and choose Save to library.
- Place a library file in any creative by clicking it or dragging it onto the canvas.
Renaming or removing a library file does not affect creatives that already use it. My library needs a signed-in account.